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Minneapolis—The Lander Group, an award-winning urban development firm based in Minneapolis, has announced the promotion of Tony Kriha from the position of Sales Manager to Sales Director to better reflect the role he plays as a Lander Group employee. Kriha directs the efforts of the company’s internal sales and marketing team which is responsible for the sales and promotion of all Lander and Lander Sherman homes. Lander Sherman is a partnership between Lander Group and Saint Paul-based Sherman Associates. The model of using an employee sales team rather than hiring outside real estate representatives to “handle sales” breaks from tradition in the development community. “By staffing our models and our sales offices with our own employees who have been involved in the development of the homes from concept to completion, we are able to offer our customers a high level of background, design and construction information that outsiders just wouldn’t have,” said Kriha. “This has paid off, both with the relationships we’ve been able to establish with our customers and in the number of homes we’ve sold. Our two most recent projects, Midtown Lofts in Minneapolis and 9th Street lofts in Saint Paul are each 85% sold. Printer’s Row in downtown Saint Paul, which is scheduled for completion in late summer, is selling well. We’ve just released the second building,” he said. When surveyed, Lander Group buyers have used terms like informed, customer-oriented, credible and ethical when describing the Lander Sales team. They consistently respond that their experience working with the Lander sales team was positive. Kriha is a 1990 graduate of the University of St. Thomas with a Bachelor of Arts degree in Economics and Business Administration. Along with his wife and two-year-old daughter, he lives in Minneapolis’ Kenwood neighborhood, where much of his free time is consumed by his personal development project, the renovation of the turn-of-the-century home in which he resides. The Lander Group specializes in producing distinctive, high-quality multi-family urban housing that reflect and strengthen the neighborhoods in which they are built. Many of its projects are developed independently, others are developed under the umbrella of Lander Sherman, a collaborative effort between The Lander Group and the Saint Paul-based Sherman Associates. Among the company’s notable recently completed projects are 301 Kenwood Parkway and West River Commons in Minneapolis and 9th Street Lofts, Dakota on the Park and Essex on the Park in Saint Paul. Current projects include Midtown Lofts in Minneapolis’ Uptown area and Printer’s Row, Market Lofts and West Side Flats in Saint Paul. For additional information on Lander Group and Lander Sherman projects, contact Kriha at 612-822-1558 or tony@landergroup.com |
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